Kalevala Jewelry and Nightwish will launch EVOLUTION SERIES BY NIGHTWISH jewelry collection. You can now pre-order jewelry at the official Nightwish Shop, so go to shop.nightwish.com and pick your favorites.
Read the press release below.
Press release 18.8.2015:
Kalevala Jewelry and Nightwish to launch jewelry collection EVOLUTION SERIES BY NIGHTWISH
Kalevala Koru (Jewelry), in collaboration with the band Nightwish, is launching a new jewelry collection EVOLUTION SERIES BY NIGHTWISH.
Since spring, Nightwish’s lead singer, the Dutch soprano Floor Jansen, has lent her face to Kalevala Koru jewelry. Now the collaboration is being taken one step further with the launch of the jewelry collection Evolution Series by Nightwish, created together with the band.
“In spring, Floor Jansen became the wonderful face of our jewelry and now the cooperation is expanding into the Nightwish collection. At Kalevala Koru, we are really happy about this connection. It gives us international visibility with the world’s best known Finnish band,” says CEO Riitta Huuhtanen from Kalevala Jewelry.
The new jewelry collection accompanies the theme of the rich diversity of life – as on Nightwish’s album Endless Forms Most Beautiful. It is something that the band’s founder, musician Tuomas Holopainen, emphasizes in the collaboration.
“From the start, it was important for the band that when we start to create a jewelry collection it should in some way reflect the theme of our new album. The message on the album is associated with the endless variety of all living things on our planet: we are one, made out of the same DNA, of the same matter. It’s an extremely beautiful and humbling fact, which we wish to bring out in the album. The same theme is also present in the new jewelry collection.”
CEO Riitta Huuhtanen from Kalevala Jewelry is confident that the new collection will be a success.
“Nightwish is a well-known and popular band, both in Finland and internationally. We are looking forward to see how the fans and the general public will receive the collection.
The Evolution Series by Nightwish collection includes two different silver pendants and a bracelet. The larger pendant has been inspired by the form of the fossil of the ancient marine animal, the ammonite. The smaller pendant echoes the spiral form of DNA.
Launched to shops in mid-October, pre-sale of the jewelry collection starts in the official Nightwish shop (shop.nightwish.com) on August 18, and in Kalevala Jewelry´s online store on September 1. The jewelry collection will also be sold on the NIGHTWISH European tour.
For additional information, please contact
Kalevala Koru Oy/Petra Nikkinen, communication and PR, tel. +358 (0)40 521 7772, email@example.com
Kalevala Koru Oy is the largest jewelry manufacturer in Finland. All Kalevala Jewelry products are manufactured in Finland. The extensive collection includes both timeless classics and modern designers’ interpretations.