PEPSI MAX® HAILS HEROES ON AND OFF THE PITCH
“The music is outside, It's happening now...”
2014 #FutbolNow superstar squad led by Leo Messi and music sensation Janelle Monáe. www.Pepsi.com/futbolnow
Pepsi MAX® today globally premiered the latest evolution of the brand’s 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that “NOW IS WHAT YOU MAKE IT.” The “NOW” creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi MAX all-star football lineup – Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi – the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monáe as she performs an exclusive, fresh take of David Bowie’s iconic classic, “Heroes” – available today on iTunes worldwide.
The creative unfolds many surprises as it meanders through the streets of Rio and is told through the eyes of digital beat sensation, Stony – an everyday hero – proving that every day can become extraordinary when you live for now. With the instantly recognizable sound of the Pepsi MAX can as the starting point, Stony takes fans through a colorful, rhythmic journey uniting football, music and art. The intertwined story ends with an electric culmination where Stony steps into an urban pitch filled with a crowd of fans united in a spontaneous moment of celebration.
Much like sports unite the world through friendly competition, Stony unites famous footballers, the city of Rio and Janelle with a simple beat to create a passion that is irresistible.
“I love everything the film stands for. To me, it is all about that extraordinary burst of courage and passion which can embolden everyday people in a moment of spontaneity, which is also the message of David Bowie’s venerable song," said Monáe. “I was honored to join Pepsi for this campaign and remind people that now more than ever, we can all be heroes.”
For more information on Pepsi MAX and “Live For Now” visit www.Pepsi.com/futbolnow and follow the conversation online with #FutbolNow.
“Heroes” is available on iTunes worldwide at: http://smarturl.it/JMheroes_iTunes
See DavidBowie.com for the full press release: http://smarturl.it/PepsiHEROESpr