Blessed with an unsettlingly pure voice and an incredible agility at composition, Yael Naim has shone through an array of female singer songwriters, to become one of France’s most exciting new artists and the voice of one of the most influential brands in the world.

What started as an intimate project between friends has become a smash in her native France, debuting at #11 on the charts and earning her overwhelming critical praise.

Yael collaborated with multi instrumentalist David Donatien to create this beautiful collection of ballads that meander through folk and pop, with a melancholic frugality and multi-coloured fantasy.

The 13 songs contain a part of Yael’s happy (Endless Song of Happiness) and melancholic (Paris, Lonely) existence. Some of them, like “Yashanti” or “Lachlom” dive into dreams, others like “Baboker” bathe in the serenity found at the break of day. “Shelcha” looks at a love with no future. The most outrageous and unpredictable is, of course, the cover of Britney Spears’ Toxic…

Amongst the album’s many highlights is the first single “New Soul”, which was chosen, in a fated moment, to feature in the worldwide Apple Airbook TV Campaign.

This one soul may be new, but she won’t be forgotten.