The screening of RADD’s new television message was a feature at the NSW Police launch of Operation Drink Drive 2.

SIMPLE PLAN, together with Warner Music Canada/Atlantic Recording have generously donated to RADD Australia exclusive use of the video clip of their latest hit, UNTITLED (How Could this Happen to Me?), an emotional look at how a family is torn apart by the inconsiderate act of drink driving.

Garry Suprain, National Manager of RADD Australia affirms, “the video is heart wrenching and brings the cold realities of an impaired driving crash into perspective. We thank Simple Plan for their concern and efforts to reach out to Australians on the tragic consequences of drink driving.”

“When a song delivers such a powerful and important message, specifically to the youth of today, it is essential that, with the influence that music has, it be used to help emphasise that message on a broader scale,” says Steve Kane, CEO Warner Music Canada.

In an open letter to their fans, Simple Plan said:

“This song is a very personal look at what happens when tragedy hits close to home and we wanted to make a video that was as powerful and special as the song was to the five of us.

Over the last few years, a lot of people we know have been involved in tragic accidents caused by drinking and driving. One of the students at our high-school crashed his car driving back from a weekend trip and killed his best friend. It was a very sad time that none of us will ever forget.

When an accident happens, there’s a lot more victims than people think, and many lives are changed forever – parents, brothers, sisters, sons and daughters, grandparents…everyone feels the impact.

This is the story we wanted to tell with this video: the story of all the innocent victims caused by drinking and driving. We hope you will take the time to watch the video. Thanks for all your support.”

About RADD

At the beginning of 2004, a group of Australia’s biggest names in music, entertainment and sport felt that they could make a difference to the senseless carnage. So they banded together to deliver one simple message: "It's okay to drink, but don't then get behind the wheel of a car".

The list of more than 400 celebrities includes Missy Higgins, Ben Lee, Delta Goodrem, Grant Hackett, Ian Thorpe, Eric Bana, Lauren Jackson, Jimmy Barnes, Pete Murray, Mark Webber and leading players from all the major football codes and cricket. Collectively the group is known as RADD – Recording Artists, Actors and Athletes Against Drink Driving.

Joining this Australian group is an international list of RADD talent that includes Paul McCartney, Jamie Lee Curtis, Destiny’s Child, Rod Stewart, The Rolling Stones and Ozzy Osbourne. All have recorded radio messages that are currently being broadcast by almost the entire Australian commercial radio industry.

Drink driving is no accident. It’s a preventable lifestyle choice. The RADD celebrities figure if they say it loud enough, often enough and long enough, then eventually the message will get through.